An online (or digital) catalog is essentially a traditional catalog adapted to a virtual environment so that your potential customers can view it from their computer or mobile device. Its function is to present your product or service in a practical and easy to understand way.
Unlike the printed catalogs that we usually receive at home or find in physical stores, the virtual version is designed to make it easier to view the products. By making your data available online, your customers can access it from anywhere as long as they have an internet connection.
Online catalogs act as tools to show products with all the necessary information to speed up the purchasing decision (description, size, color, price, etc.). It can also be used as a strategy to promote new products, launch collections, etc.